The Vespa appearance: Italian Supreme Court considers that its artistic value may preclude trade mark protection (due to substantial value absolute ground)

· copyright,trade marks,Vespa,Italian Supreme Court,artistic value

Last week was an eventful one for Piaggio, the Tuscan company that has developed and owns the iconic (yes, you can say that: read on) Vespa.

First, on 28 November, the Italian Supreme Court issued what appears to be a key – yet questionable – judgment (